NEWS: The funny thing about Trevor Noah

For the world, which in The Daily Show terms is mostly America, it felt like a grand entrance out of obscurity. It might even have been a joke in itself. Trevor who? For middle South Africa, it set the mind abuzz once again with possibility. In a time of national power cuts, a depleted rand and rampant incompetence with serial indifference, Trevor's news puts a bit more lekker back into local. With the dust now settled around an archive of tweets that ought to have offended fat, Jewish women everywhere, there appears to be a resignation that Trevor Noah is, indeed, to be the next Jon Stewart. Or is he?

Over the past 16 years, Jon Stewart has built formidable traction, with some notoriety, as a tongue-in-cheek political and public commentator. The Daily Show, during Stewart's tenure, became the second-longest running show after South Park, with more prime-time Emmy Awards than years on air. Enthralling a young audience that has yet to take life too seriously, Jon Stewart actually became a primary news source for some. Perhaps this gives us some inkling into how America votes for the personality, rather than on the issues. As happens with all things media, the celebrity anchor heavily influences perception of the show. Does the brand reside with The Daily Show, or with Jon Stewart?

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