Coffee retailer Starbucks recently incurred a social media backlash when the company initiated a discussion on race relations as part of a well-intentioned campaign to promote the issue in American politics.
Even Twitter executive Anthony Noto sent what was meant to be a private message to his public Twitter feed.
US Airways accidentally sent a graphic tweet in response to a customer complaint. The tweet was widely shared even though the company moved swiftly to delete it.
In SA, companies too often jump on board social networks before clearly thinking about how they will manage what can often be a fast moving uncontrolled environment.
READ MORE
Follow us on Facebook:
PEFM 87.6
Follow us on Twitter:
@PEFMnews
Listen to us on streaming internet radio at: Tunein and from our website at: PEFM
International Correspondent Scott Congdon can be reached at:
Mail: scottcpefm@gmail.com
Phone: 010 500 8203 (in South Africa) (Available 3-5pm SAST weekdays)
011 27 10 500 8203 (calling from outside of South Africa) (Available 3-5pm SAST weekdays)
*Note: Views expressed in the commentaries on this website are those of individual authors and not necessarily those of PEFM 87.6or our presenters or correspondents. Quotes are obviously the opinion of the source. A quote is just a quote and these are offered without comment. Use of a news story or commentary is not an endorsement of the source website.
© PEFM 87.6
No comments:
Post a Comment